top of page

How to Build a Supportive Culture for a Remote Workforce

As we continue to navigate the challenges of remote work, it's more important than ever to prioritize building a supportive company culture. In a remote environment, it's easy for employees to feel isolated and disconnected, leading to decreased productivity and lower morale. However, by focusing on building a positive and supportive culture, you can help your team members feel connected, engaged, and motivated to do their best work.

Here are some key statistics that illustrate the importance of a supportive company culture in a remote environment:

  • According to a survey by Buffer, 20% of remote workers cited loneliness as their biggest struggle with working remotely.

  • The same survey found that the top three benefits of remote work are a flexible schedule (32%), the ability to work from anywhere (26%), and no commute (21%). However, only 7% of respondents said working remotely helped them feel less stressed.

  • A study by Harvard Business Review found that remote workers are more likely to feel that their colleagues don't fight for their priorities (29%) and that their colleagues don't value their contributions (26%).

Given these statistics, it's clear that building a supportive company culture is essential for remote teams. So, how can you build a supportive company culture for a remote workforce? Here are some insights and ideas to help you get started.

Focus on communication: According to the Buffer survey, 19% of remote workers ranked communication as the most significant struggle of remote work. Ensure you're regularly checking in with your team members and providing opportunities for them to connect with each other. Encourage open communication channels between employees and management.

Build trust: Trust is the foundation of any healthy work culture. Remote work can create trust issues since managers can't physically see their employees working. However, by providing clear expectations, tracking progress, and offering regular feedback, managers can build trust with their employees. In fact, a study by HBR found that employees who trust their managers are 2.5 times more likely to be satisfied with their jobs.

Foster a sense of belonging: It's easy for remote employees to feel isolated and disconnected from their colleagues. To counter this, create a virtual space where employees can connect with each other. Organize virtual team-building events, celebrate employee milestones, and encourage employees to share their experiences and ideas.

Support employee well-being: Remote work can be stressful, leading to burnout and other mental health issues. Encourage employees to take breaks and disconnect from work when needed. Provide resources and support for mental health and wellness. According to a study by SHRM, 22% of remote workers struggle with work-life balance and 19% experience feelings of isolation.

Recognize and reward employees: Remote employees may feel like their contributions go unnoticed, leading to demotivation and disengagement. Acknowledge and reward employee achievements, both big and small. Publicly recognize employee contributions, offer performance-based bonuses, and create a culture of appreciation.

By prioritizing a supportive company culture in your remote team, you'll be able to create a more engaged and motivated workforce. Not only will this lead to better productivity and results, but it will also help you retain top talent and build a positive reputation as a supportive and caring employer. Take the time to invest in your team's well-being and build a culture that will benefit everyone.

Questions to consider:

Are employees measured by their activity or results?

How often do you have non-work-related conversations with remote team members?

How do you acknowledge the contributions of your remote workforce?


bottom of page